New York's First World-Class Exposition Center to Open in the Heart of Times Square

Discovery Channel Partners with Running Subway Productions to Present Museum-Quality Content in an Immersive and Theatrical Environment

Center Launches with LUCY'S LEGACY and TITANIC: The Artifact Exhibition

New York, NY, June 4, 2009 - James Sanna, President and Executive Producer of Running Subway Productions, and Tom Cosgrove, COO of Discovery Channel, the flagship network of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), today announced an innovative partnership that brings blockbuster exhibits to Times Square in New York City and showcases them in a experientially-driven setting.

Tickets are now on sale at www.DiscoveryTSX.com.

Discovery Times Square Exposition, located in the former home of The New York Times printing presses, presents visitors with limited-run, dynamic educational and entertaining exhibit experiences as they explore some of the world's defining cultures, art, artifacts and events. Discovery Times Square Exposition will be divided into two major gallery halls featuring an all-star lineup of some of the world's most popular and riveting exhibits in unique and expanded installations.

"Over the past decade, wondrous exhibits traveling the world haven't come to New York simply because no venue existed to host them," said Sanna, an experienced New York-based event producer and promoter. "Discovery Times Square Exposition creates a world-class home in New York for great exhibits that bring fascinating and moving art and artifacts to light in dramatic immersive environments. We look forward to enriching New York's dynamic and unsurpassed cultural landscape."

"Discovery Channel is committed to exploring the wonders of the world everyday across multiple platforms. As the number one non-fiction media across the globe, Discovery Times Square Exposition provides a strong growth opportunity for us to extend our reach to the streets of New York City," said Cosgrove. "With Running Subway we look forward to continuing our mission of informing and entertaining consumers about the world around them and providing an interactive experience of learning through iconic subjects in the coming exhibits."

With its opening in June 2009, Discovery Times Square Exposition initiates a program of exhibits curated by leading scholars, historians, and authorities that include artifacts documenting the genesis of a woman 3.2 million years ago, the voyage and artifacts of the world's most famous Ship, and heart-breaking relics that testify to 20th-century man's hubris. The Discovery Times Square Exposition site, which totals 60,000 square feet, includes two major gallery halls, climate-controlled environments, learning centers, a special event space, a café, and a store.

Discovery Times Square Exposition will open its doors on June 24th with two highly anticipated exhibits, "Titanic: The Artifact Exhibition" and "Lucy's Legacy: The Hidden Treasures of Ethiopia."

"Titanic: The Artifact Exhibition" (Opens June 24 for a limited engagement)
Ninety-seven years after embarking on its maiden voyage, RMS Titanic finally arrives at its original destination - New York City. The blockbuster Exhibition, seen by more than 22 million people worldwide, takes visitors on a journey back in time to relive the powerful story of Titanic's fateful voyage. Visitors begin their chronological journey through the life of Titanic by first assuming the identity of a real Titanic passenger, then move through a series of dramatic galleries including the Ship's construction, life on board, and the ill-fated night of the sinking, as well as recent artifact rescue efforts. They will marvel at the re-created first- and third-class cabins, visit the Grand Staircase, and press their palms against an iceberg while learning countless stories of heroism and humanity. The exhibition connects visitors with the Ship's passengers and crew through personal stories and the largest collection of Titanic artifacts, many on display for the first time after being recovered from the ocean floor, 12,460 feet below the ocean's surface. Premier Exhibitions, Inc., the parent company of RMS Titanic, Inc., is the developer and organizer of this compelling Exhibition and is the only entity with salvor-in-possession rights to the wreck site of Titanic.

"Lucy's Legacy: The Hidden Treasures of Ethiopia" (Opens June 24 for a limited engagement)
At the time of her discovery in 1974, "Lucy" was the oldest known and best preserved upright walking human ancestor. This discovery altered our understanding of human origins. With more than 100 artifacts from Ethiopia, the Cradle of Humanity, "Lucy's Legacy" traces the evolution of mankind from the 3.2 million year-old age of "Lucy" to the present day and seminal cultures from Ethiopia's majestic history. The exhibit is organized by The Houston Museum of Natural Science in collaboration with the Ministry of Culture and Tourism of the Federal Democratic Republic of Ethiopia and the Ethiopian Exhibition Coordinating Committee.

Discovery Times Square Exposition will open on June 24th at 226 West 44th Street. Tickets are now on-sale for Titanic: The Artifact Exhibition and Lucy's Legacy. For individual tickets call 866.9.TSXTIX (866.987.9849), 212.352.3101, or visit www.DiscoveryTSX.com. Tickets are available for $17.50 (child 4-12), $19.50 (adult), and $18.50 (senior or 65+). Group tickets are also available by calling 866.9.NYCTIX (866.692.2849). Discovery Times Square Exposition will be open seven (7) days a week from 10 a.m. to 10 p.m.

EDITORS NOTE:
Running Subway is finalizing plans to bring the National Geographic exhibition, "Tutankhamun and the Golden Age of the Pharaohs," an exhibition of 130 ancient Egyptian artifacts, here next year.

Running Subway Productions LLC. is a New York-based entertainment production company that conceptualizes, produces, markets and manages iconic productions and exhibits. Since its inception in 2003, Running Subway has staged a multitude of successful shows and exhibits combining traditional entertainment with innovative technology and groundbreaking ideas to provide audiences with unique and unforgettable experiences. Recent Running Subway projects include the Rock & Roll Hall of Fame Annex NYC now featuring "John Lennon: The New York Years," the world phenomenon - "Bodies…The Exhibition" now in its fourth year at the South Street Seaport, the smash Broadway hit Dr. Seuss' How The Grinch Stole Christmas! The Musical, among others. For information, please visit www.RunningSubway.com.

Discovery Channel
Discovery Channel (DSC) is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the US, can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

Discovery Communications
Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

For additional information on Discovery Times Square Exposition, please contact:
Filippa Svensson / Ali Vilensky
ALISON BROD PUBLIC RELATIONS
Tel. 212.230.1800
Filippa@alisonbrodpr.com / Ali@alisobrodpr.com

Elizabeth Hillman / Joshua Weinberg
Discovery Channel
Tel. 240.662.2664 / 240.662.5274
Elizabeth_hillman@discovery.com / Joshua_weinberg@discovery.com

For any inquiries related to "Tutankhamun and the Golden Age of the Pharaohs," please contact:
Laura Calliari
Arts and Exhibitions International
Tel. 424-247-8619
laura@artsandexhibitions.com

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